Blogging has come a long way since its inception in 1994 by Justin Hall. From just 23 blogs in 1999 to over 50 million in 2006, blogging has proven to be more than just a platform to share personal thoughts. It has also become a powerful marketing tool for small businesses. Studies show that companies that regularly publish blog posts generate 67% more leads per month compared to those that don’t. Furthermore, marketers who made blogging a priority in 2019 reported receiving 13 times more return on investment than those who did not. Entrepreneurs can use blogs to showcase their personality and connect with their audience through their unique tone…