Business Life: Tips + Insights
- Business Life: Tips + Insights, Digital PR, DIY PR: Manage Your Own PR, PR For Entrepreneurs, PR for Startups, PR Tips
How to Craft The Perfect Pitch
Mastering the art of a good pitch requires some basic frameworks and steps to follow. However, it’s important to remember that every situation is unique and over time, you will develop relationships and learn how each individual works. A great PR pitch is solution-based for the recipient and centered in value. The Perfectly Pitched Formula is a framework to create a compelling pitch that is thoughtful, giving, and driven by the ability to answer the question, ‘what have you got that they want?’ This formula can be transferred to almost any situation where you’re requesting an opportunity to be considered. The Perfectly Pitched Ingredients Step One: WHO Personalize your pitch…
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14 Effective Strategies for Managing Your Own PR as an Entrepreneur
Are you feeling frustrated because your business isn’t getting the recognition it deserves? Do you want to expand your audience and let the world know about the great work you’re doing, but lack the budget for professional PR services? Don’t worry; you’re not alone, and there are numerous steps you can take right away to manage your own PR effectively. Let’s explore 14 powerful ways to jumpstart your own PR: The best part is that you can start implementing these strategies immediately. Kick-starting your PR efforts can be liberating, even without a substantial PR budget. If you have any additional ideas for managing your own PR, feel free to share…
- Business Life: Tips + Insights, Digital PR, DIY PR, DIY PR: Manage Your Own PR, PR for Startups, PR Tips
Two Ways to Amplify Your Media Coverage
Brands have to be able to do two things to grow and amplify media coverage: 01: Have the ability to develop meaningful and relevant story angles around your business 02: Be able to develop relevant depth and variety in media outlets and contacts on your media list Now you also have to be able to authentically back up your media outreach with powerful, relevant, informative, and valuable media pitching and editorial opportunities. When you’re creating your media list that is well researched it is an essential foundation for gaining media coverage and third-party endorsement across mediums. Whether it be print, TV, radio, blogs, or via social media influencers – a…
