PR for Startups
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What is Good PR? Understanding the Impact of Public Relations
Many business owners have misconceptions about public relations (PR), often saying, “PR doesn’t work for me” or “PR isn’t right for my business.” These statements may stem from negative experiences or a lack of understanding about what good PR truly entails. Let’s clarify some myths and examine what effective public relations looks like. First, it’s crucial to understand what PR is not. Good PR is not about sending generic press releases indiscriminately. This approach is ineffective and represents poor PR practices. Defining Good PR Excellent public relations involves creating tailored, creative communications and activities as part of a comprehensive PR strategic plan. This approach expertly narrates your business, brand, product,…
- Business Life: Tips + Insights, Digital PR, DIY PR: Manage Your Own PR, PR For Entrepreneurs, PR for Startups, PR Tips
How to Craft The Perfect Pitch
Mastering the art of a good pitch requires some basic frameworks and steps to follow. However, it’s important to remember that every situation is unique and over time, you will develop relationships and learn how each individual works. A great PR pitch is solution-based for the recipient and centered in value. The Perfectly Pitched Formula is a framework to create a compelling pitch that is thoughtful, giving, and driven by the ability to answer the question, ‘what have you got that they want?’ This formula can be transferred to almost any situation where you’re requesting an opportunity to be considered. The Perfectly Pitched Ingredients Step One: WHO Personalize your pitch…
- Business Life: Tips + Insights, Digital PR, DIY PR, DIY PR: Manage Your Own PR, PR for Startups, PR Tips
Two Ways to Amplify Your Media Coverage
Brands have to be able to do two things to grow and amplify media coverage: 01: Have the ability to develop meaningful and relevant story angles around your business 02: Be able to develop relevant depth and variety in media outlets and contacts on your media list Now you also have to be able to authentically back up your media outreach with powerful, relevant, informative, and valuable media pitching and editorial opportunities. When you’re creating your media list that is well researched it is an essential foundation for gaining media coverage and third-party endorsement across mediums. Whether it be print, TV, radio, blogs, or via social media influencers – a…
