PR For Entrepreneurs
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Blogging for Entrepreneurs: 5 Reasons to Start Now
Blogging has come a long way since its inception in 1994 by Justin Hall. From just 23 blogs in 1999 to over 50 million in 2006, blogging has proven to be more than just a platform to share personal thoughts. It has also become a powerful marketing tool for small businesses. Studies show that companies that regularly publish blog posts generate 67% more leads per month compared to those that don’t. Furthermore, marketers who made blogging a priority in 2019 reported receiving 13 times more return on investment than those who did not. Entrepreneurs can use blogs to showcase their personality and connect with their audience through their unique tone…
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What is Good PR? Understanding the Impact of Public Relations
Many business owners have misconceptions about public relations (PR), often saying, “PR doesn’t work for me” or “PR isn’t right for my business.” These statements may stem from negative experiences or a lack of understanding about what good PR truly entails. Let’s clarify some myths and examine what effective public relations looks like. First, it’s crucial to understand what PR is not. Good PR is not about sending generic press releases indiscriminately. This approach is ineffective and represents poor PR practices. Defining Good PR Excellent public relations involves creating tailored, creative communications and activities as part of a comprehensive PR strategic plan. This approach expertly narrates your business, brand, product,…
- Business Life: Tips + Insights, Digital PR, DIY PR: Manage Your Own PR, PR For Entrepreneurs, PR for Startups, PR Tips
How to Craft The Perfect Pitch
Mastering the art of a good pitch requires some basic frameworks and steps to follow. However, it’s important to remember that every situation is unique and over time, you will develop relationships and learn how each individual works. A great PR pitch is solution-based for the recipient and centered in value. The Perfectly Pitched Formula is a framework to create a compelling pitch that is thoughtful, giving, and driven by the ability to answer the question, ‘what have you got that they want?’ This formula can be transferred to almost any situation where you’re requesting an opportunity to be considered. The Perfectly Pitched Ingredients Step One: WHO Personalize your pitch…
